Your ad made a promise. Your page should keep it.
One landing page on your Shopify store, changed to match every ad that points at it. The campaign says the same thing from the first impression to the cart, and you maintain a single page.
Match
One landing page. Every ad gets its own.
The page answers the ad
A visitor clicks a promise and should land on that same promise. Proa reads the URL parameter your ad already carries and changes the page to match it.
No duplicate landing pages
Headline, image, offer and button change per ad, on one URL. One page to maintain, one theme, and the campaign says the same thing from the ad to the cart.
Show it to everyone, or test it
Deliver a version to every visitor from that ad, or run a campaign test: one experiment per ad, so you know which message sells and not just which one gets the click.
yourstore.com/pages/linen
Your ads
Free shipping on every linen order
?utm_content=free-shipping
The summer linen drop is here
?utm_content=summer-drop
The gift they will actually wear
?utm_content=gift
/pages/linen?utm_content=free-shipping
/pages/linen?utm_content=summer-drop
/pages/linen?utm_content=gift
Free shipping on all linen, today
The summer drop: new colors, same linen
A gift that gets better every wash
Interface preview with sample data
Paid traffic is too expensive to land on the wrong headline
Five ads, one generic page
Each ad makes its own promise, then every click lands on the same headline. The visitor has to find the offer again, and many do not bother.
Or five pages to babysit
Duplicating the landing page per ad works until the price changes, the photo is reshot or the theme updates, and you fix it five times.
And no idea which message sold
The ad platform tells you which creative got the click. It cannot tell you which promise, kept on the page, turned into orders.
How it works
01
Your ad already carries the signal
Keep the URL parameters you use today, like utm_content or utm_campaign. There is nothing new to add to the ad.
02
Build the matching version on the real page
Open your store in the visual editor, click the headline, the image, the offer or the button, and change it for that ad.
03
Deliver it, or test it
Show the version to everyone arriving from that ad, or run one experiment per ad and read the answer in orders and revenue.
Build
Point at your store. Change it.
Your storefront, inside the editor
The real store renders next to your edits, at desktop or mobile width. No staging copy, no screenshots to guess from.
Pick from page
Click an element and Proa writes the edit for you: type, target and content filled in, with a live count of what it matches.
A variant is a list of edits
Text, HTML, image, attributes, hide, remove or CSS only. Each edit is targeted on its own and applies as you type, before anything is saved.
Check it where it matters
Flip to mobile width, keep an edit alive when the theme redraws the page, and export a version as JSON to reuse it on another site.
Proa / Experiments / Product page hero / Variant B
yourstore.com/products/linen-shirt
The linen shirt
Linen that gets better every wash
$84.00
Edits
ReadyText
h1.hero-title
1 match on this page
Image
.hero-media img
Hide
.promo-strip
CSS only
.buy-button
Keep this edit if the page redraws
Export JSON · Import JSON
Interface preview with sample data
Deliver
Visitors never see the swap
Only what changes waits
The rest of the page paints as usual. Just the elements a variant touches hold back for a moment, so nobody watches the old headline turn into the new one.
Then it appears, already changed
Each element is released the moment its edit lands. A visitor sees one version of your store, the one they were given.
And the page always shows up
If anything goes wrong on our side, the page reveals itself anyway. Your store is never left waiting on Proa.
yourstore.com/products/linen-shirt
Linen that gets better every wash
Built-in time limit: the page reveals itself no matter what
Interface preview with sample data
Install
On your store in three steps
Connect, activate, done
Install the Proa app, switch it on in your theme, and the checkout pixel is set up for you. No code in the theme, and Proa tells you what it actually sees on the storefront.
Not on the app? One line works too
Copy the Proa snippet into your theme and you are running. Same tests, same reports, on Shopify or any other platform.
Proa / Site settings / Installation
Connect Shopify store
Activate in theme
Checkout pixel
Or paste the snippet
Copy snippet<script src="https://…/your-site.js"></script>
Interface preview with sample data
Which ad would you match first?
Proa Experiments is in alpha preview and access is by request. Bring your best ad and the page it lands on.